A CAREER IN DIGITAL MARKETING

Introduction

A career in Digital Marketing may not appeal to young people early in life – when they are in school or college. But when you consider the opportunities in this dynamic field, you will see that the digital marketing career outlook is nothing but positive and will continue to be so in 2021 and beyond.

Choosing a career path after or during your studies can be confusing. Ideally, everyone should pursue a career in something that you love or are passionate about. But other considerations like long-term stability the desired lifestyle is equally important considerations.

We live in a time where people use the Internet for everything. Whether it is paying bills online, buying groceries for the week, shopping for a gift, planning a vacation, or just about anything else, people are logging into their laptops, smartphones, tablets, and home computers to conduct their business online each day.
The ever-growing popularity of the Internet has created an enormous opportunity for companies to expand their business influence into the world of cyber-space. The traditional brick-and-mortar store has transitioned into the online storefront, where anything can be purchased with a convenient click of a mouse button.

Why Digital Marketing Job Roles Are the Future?

While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics.
Marketing managers are now able to see exactly where people are coming from, what they are doing on the website, and which tactics produce the highest ROI. This data-driven approach makes it easier for professionals to prove their worth, and for leaders to see which strategies are most effective. Successes to be replicated over again, eliminating the guesswork for future campaigns.

What is a Digital Marketing Professional?

Digital Marketing professionals are people who possess the knowledge and the skills necessary to harness the power of the Internet for creating effective email advertising campaigns, community blogs, web pages, social media postings and more, all aimed at successfully connecting with today’s internet-savvy consumers.
The digital marketing career field encompasses many niche jobs. Digital marketing includes, but is not limited to, the following positions:
• Online Content Developer
• Social Media Marketing
• Search Engine Optimization Specialist
• Business Analytics Specialist
• Brand Management
• Mobile Marketing Specialist
• Web Designer
• Professional Blogger
• Search Expert
• Email Marketer

What Is the Demand for Digital Marketers?

The demand for Digital Marketing professionals is growing exponentially.
According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.
Because there are so many facets to digital marketing strategy, the number of related jobs is quite high. In fact, the industry is facing a crisis — the digital skills gap. A LinkedIn survey found a shortage of about 230,000 digital marketing professionals in major metro areas in the U.S., Times of India has reported that by 2022, Digital Marketing would generate 2.5 Lakh jobs within India.
It is quite safe to say that in present times, the demand for digital marketing professionals is higher that the people available to take up these jobs. Now is the perfect time to get started in digital marketing.

What qualifications are needed to be a Digital Marketing Professional?

Digital marketing is the latest marketing technique to help you promote your brand and service across digital devices, much better than any other marketing technique in today’s World.
It is wrong to assume that you need an MBA degree to pursue a career in Digital Marketing.
Many digital marketers do not have an MBA degree, and in their field, they are very successful. Digital marketing is all about practical skills.

Participation in this Webinar is free.

To register for this webinar click on the link below:
https://forms.gle/HD7sWKzf7YcKMvC5A